Institute for Character Enrichment Newsletter
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Have you shared your good values today?

August 31, 2004                            Issue: Vol. I, No. 7

Jerry Mathers Joins ICE

Jerry Mathers, best known as "the Beaver" and an American icon for nearly 50 years, joined ICE for our Jerry Mathers on ICE! event in Oklahoma City earlier this month. Jerry Mathers It looks like he may be joining ICE on a regular basis.

"Today's television doesn't provide children with the character values or role models they need for their moral development," Jerry shared with those attending. "The television programming decisions today are often made by those in their 20's or 30's, and kids roles often involve quick gags and witty comebacks.  We need programs where children can see how other children resolve problems, develop empathy for others, and work toward doing the right things.  Leave It To Beaver did this, and has now been translated into over 90 languages and still runs today in over 100 countries around the world. There is a huge appetite for positive role models for children, but Hollywood just doesn't seem to get it."

One of the goals of the Institute for Character Enrichment - to develop an entertaining children's and family-friendly television program that promotes moral development and values - is consistent with several projects that Jerry has been working to develop through the Hollywood establishment.  Jerry's visit gave ICE a chance to explore those interests further, and we found a lot of common ground. 

ICE has a unique concept that may overcome some of those barriers, and Jerry shared his interest in working with ICE to help make it happen.  Stay tuned!

Event Photos are Available Online
Photos of the Jerry Mathers on ICE! event are available online for a limited time at The event password: ice. You can order keepsake prints of photos until September 7.  Check them out.

And, The Silent Auction Continues...
The auctions at Jerry Mathers on ICE! were one of the hits of the event...and you can still participate. Through an arrangement with ebay and their nonprofit Points of Light Foundation program known as "MissionFish," ICE is continuing our popular event auction online.

Through ICE's online auction you can find great donations from generous ICE supporters, including a free photo session and 10x13 print from Glamour Shots, hot air balloon rides, entertainment tickets, health club memberships, and other great products and services. Whether you were able to attend our live event or not, we invite you to join the fun!  The proceeds from your purchases support ICE's mission, and serve children and our society.

Go to ICE auctions on ebay Giving WorksExplore ICE's  auctions.  Bookmark it so you can check for new items and updates. Auctions are over in 7 days, so check often. Click on any of the auction items for the ebay listing details and to enter your bid. If you have questions, or if you would like to donate items to add to our auction, please contact us at, or call toll-free 866-297-2695.

"We cannot become what we want by remaining what we are."

Copyright 2004 by Institute for Character Enrichment.  All rights reserved.

Thanks! to ICE's Volunteers, Donors, and Sponsors
Many, many thanks to everyone who helped with this event, and who continue to believe in ICE's mission.  The Institute for Character Enrichment is less than a year old, and this event (and almost everything else about ICE) is the result of dedicated volunteers.  ICE has no paid staff.  To all of you, you are appreciated and your efforts will make a difference.  ICE couldn't do it without you!

Please explore our growing list of Celebrities on ICE! event volunteers, donors and sponsors. These good people support ICE's mission, and we encourage your support of them whenever possible. If you would like to see how you could help and add your name to future lists, please contact us.

ICE's Mission:
To promote moral development
and a universal understanding of our common moral values.

TerraCuddle Llamb Calendar for September 2004

Download the September TerraCuddles calendar

Responsibility and September
With September signalling the start of school and Labor Day representing work, what better symbol of inspiration for the month than Llamb and Responsibility?   Even the smallest jobs can be done with passion.  Llamb reminds us that life requires us to do no more, nor less, than what we can do. Download your inspirational TerraCuddles calendar.  Collect the whole set of inspiring calendars.

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Questions? We want you to know everything about the Institute for Character Enrichment.  The more you know, the more you'll care.  Check out our Frequently Asked Questions.  Still have questions? E-mail us at, or call us at 866-297-2695.

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